So, to understand this connection we must look to the humble beginnings of the company. The six surviving Maserati brothers would begin their fledgling automotive company in Bologna in though it would be another twelve years before their first car, Tipo 26, was manufactured and displayed the familiar trident on its grille. But it would not be until six years later, in , that they would devise their distinctive Maserati symbol.
Mario Maserati was the more creative brother out of the family and made his name as a painter and an artist in Bologna. This strong symbolic emblem had become synonymous to the city of Bologna for over years. So what better symbol to use for their motor cars?!
Even the color scheme of the Maserati logo holds significance too as red and blue are very symbolic of Bologna as well. The red signifies the power and performance of the Maserati on the roads around the world. While the white background signifies the land where Maserati rules over all. Although the Roman god, Neptune, and the Greek equivalent, Poseidon, are well known for their power over the sea, they were also worshipped as the gods of horses, Neptunus Equestor.
In recent years, they have connected the lettering of the car to the city of Bologna, as well. In , they wanted to make the branding more consistent and reinvented everything. In , the Maserati brothers would sell their company to another family, Orsi, who were based in Modena. But the Maserati symbol of Bologna remained and has done ever since. The two iconic Maserati symbols, that are placed on the front of the hood and the grille, have taken over a century to be perfected.
The first Maserati logo to adorn a car, in , was quite basic in its design though the two fundamental aspects of it were already established. The three-prong trident and the name of the company underneath it, had been carved into a piece of metal that was a vertical rectangle. This was how it remained for the next eleven years. By , the beginnings of the iconic badge were appearing.
The rectangular emblem was now red in color and the trident appeared inside an oval with a white background. In the first actual Maserati car, the Tipo 26, was built, featuring the first logo which will characterize Maserati throughout its history: the trident belonging to the statue of Neptune placed in the fountain in Piazza Maggiore in Bologna, symbol of power and royalty.
The logo was designed by Mario Maserati, the brother which had a passion for arts rather than for cars, under the suggestion of the marquis Diego de Sterlich, great family friend and backer of the carmaker. The colours too, red and blue, have their root in the city of Bologna. In the firm is sold to a family from Modena, the Orsi, whose empire went from the foundries to the metal manufacturing; from such merging two companies were born, bearing the same exact logo : the "Officine Alfiero Maserati" specialized in the manufacturing of the cars and the "Fabbrica Candele Maserati" for sparkplugs and batteries.
Since then the company moved its headquarters to Modena. Our Partners. Ermenegildo Zegna. Sonus faber. Fragment Design. Ownership Customization. Genuine Accessories. Complete Wheels. Roadside Assistance. Maserati Customer Care. Extended Warranty. Classic Car Services. Guides and documentation.
Bluetooth compatibility. Infotainment How to Videos. Maserati Owner App. Maserati Catalogues. Build your own. Models Levante. Quick Links. Levante SUV. Certified Pre-Owned. Owners Support. An Italian story. A global icon. Fearless The greatest road is the one that lies ahead of you.
Maserati prides itself on its long and glorious heritage Where is Maserati From? Read more Read less. Maserati prides itself on its long and glorious heritage Officine Alfieri Maserati was founded on 1 December in Bologna, Italy. Still today its world-wide reach emanates from its historic Maserati headquarters. The Trident : Maserati symbol meaning The Trident, the symbol of a myth.
The Trident The Trident, the symbol of a myth. Evolution of style Through the evolution of its designs, Maserati has led the way in automotive fashion, with unique cars, elegant yet sporty, always with highly personal, distinctive lines. See Also.
0コメント